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Introduction by Croakey: Following a two-year investigation in the United States into the sales and marketing practices of E-Cigarette maker, Juul Lab, the company agreed to pay US$438.5 million to 33 US states.
The states were part of a lawsuit claiming the "company's aggressive and targeted marketing and sales practices" encouraged adolescents to take up vaping.
According to Assistant Professor Jon-Patrick Allem, "the latest settlement marks a small victory for those working to curb Juul use among teenagers."
The article by Allem below was first published in The Conversation US on 14 September and describes how Juul grew in popularity through social media marketing "appealing" to young people.
As part of the settlement, Juul agreed to "refrain from marketing aimed at youth and from depicting persons under age 35 in any marketing," Allem writes.
The settlement comes amid growing evidence in Australia about the harmful impacts of e-cigarette use, with strong calls from health leaders, including VicHealth, for governments to stop unlawful e-cigarette imports and introduce a retail licensing scheme.
The insidious nature of how public health is being undermined in many ways by the huge market power of Big Tech companies such as Meta and Google has been outlined in another Croakey article this week.
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Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.