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Electronic Cigarette Price Increase Table

In November, it means that e-cigarettes have entered a new era of "consumption tax". It means that e-cigarettes, which used to have only 13% ordinary tax, will be subject to an increase in production consumption tax of 36% and wholesale consumption tax of 11%.

Currently, the national unified platform for e-cigarettes has fully launched new prices, with mainstream e-cigarettes generally experiencing price increases of more than 40%. The maximum price increase in the wholesale price of cigarette sets is 204%, and the suggested retail price in cigarette bombs also reaches 124%.

What concerns us here is that the retail price of Platinum Germany does not increase, which is the courage and care to share the difficulties with the industry, which is a timely help. What makes people even more surprised is that R&MULTIMATE,VAZO does not follow the mainstream and reversely "reduces prices", which is even more courageous. Its cigarette prices can be reduced by up to 32%, and the price of cigarette bombs can be reduced by up to 30%. It can be called a beautiful scenery line, and it is called "Beauty Against the Wind". "Even if we don't increase the price, we can only say that it's too handsome to reduce the price. The industry should pay tribute to them.".

Take a look at the latest "price increase list". The 26 brands also basically include the list of these brands that have been certified and reviewed.

(A detailed list of price increases, for a quick look, sourced from atomized new power statistics)

Currently, the brands available on the market include Grapefruit YOOZ,Magic Flute MOTI,R&MULTIMATE, Yueke RELX, Platinum, Ono vvild, Firearm ammo, Kemi KMOSE, Bpod, Kobaye, Moose MOOSEE, Egate Sapre, Maxfel, VTV, Van Gogh VANGO, Ice Shell Bink, Miwo Mevol, Blizzard Blizzard, Chilmiss Qianmu, Platinum POOLAN, Benwu PUREMIST, Keyi COEE, Laimi LAMI, MR Mirui, VAZO, Xuejia SNO WPLUS.

So what are the highlights of this time?

esponsible person" who does not increase prices.

1.The author believes that in the current difficult context of e-cigarettes, brands that can still provide care to the industry and do not increase prices in an environment where consumption taxes increase costs are relatively responsible actors in the industry.

According to the author, Platinum is the first brand to announce no price increase. Just last night, the majority shareholder of Platinum has informed all partners in writing that from November 1, 2022 to December 31, 2023, individuals will contribute to subsidize the company's production costs, and this part of the funds will be distributed by individuals to the upstream. This measure allows Platinum to absorb part of the consumption tax and wholesale tax on its own, in order to maintain the previous national standard retail prices of stores unchanged. This indicates that Platinum carries the concerns of the industry, digesting the cost of consumption tax on its own and not transferring it to the wholesale and retail sectors.

In addition, the wholesale price increase of VTV's cigarette sets is very low, only 16%, and its retail price is not recommended to increase. Also, the increase in the price of rice and tobacco products is only 1.6%, which is also very low. The price increase of Hanqingda HQD Aurora Cigarette, AIR AIR, Aurora Cigarette Bomb, and Aurora Set is basically only 16.8%, which is very low in the industry. The price of Bpod cigarettes has only increased by 0.16%, and it also recommends reducing retail prices by 5-6%.

2. There is nothing wrong with rising prices.

Of course, there is nothing wrong with rising prices in this context.

For brands such as Yueke, Grapefruit, Magic Flute, Cigar, and Benwu Technology, which occupy a high market share, the wholesale price increase of Cigar Alien G Cigarette is 23%, which is lower than the 60% increase in the price of Alien Cigarette.

The wholesale price increase of Yueke's cigarette bombs is between 60% and 80%, and the corresponding retail suggested price has also increased by more than 70%.

The price increase of pomelo tobacco sets is also relatively low, with a range of 38%, while that of cigarette bombs is 54%.

The price of Magic Flute and Cigarette Balls increased by 68% and the price of cigarette sets increased by 129%.

The price of Ono's V2 Qingyun Cigarette Ammo increased by 124%, while the price of cigarette sets increased by 89%.

"The price of firearms, cigarettes, and ammunition increased by only 22% and 33%, respectively.".

"For example, the price of all the cigarette bombs, cigarette sets, and suits has increased by 40-50%.".

Overall, in terms of this price increase, Platinum, R&MULTIMATE, VAZO, Bpod, and VTV are relatively friendly. In addition, brands such as Qianmu, Mime, Van Gogh, and Hanqingda have relatively low price increases, with a range of approximately 20%, much lower than the mainstream 50%. On the other hand, there has been little increase in the price of suits, and the basic point of the increase is towards cigarette bombs and tobacco sets.

In the face of rising prices, the author has paid special attention to the reaction of distribution retailers in the industry, which can be described by the four words "complex mood". Some dealers say "the days of selling cigarettes are not far away.". In any case, rising prices mean a new round of change in the industry.

So, what does rising prices mean? Let's consider the following points.

1. Increased sales pressure is inevitable.

Rising prices mean that the market will face a new round of challenges.

On the one hand, this challenge comes from the confidence of distribution retailers in brand delivery, and on the other hand, the confidence of consumers in the purchase of distribution retailers.

However, the arrival of the consumption tax is also a matter of policy, and you can only face it bravely.

2. There are still opportunities.

Find more E-Cigarette brands with cost-effective advantages to get goods.

Currently, there are only about 30000 retail licenses and 50000 licenses, indicating that there is still market space in the future.

More importantly, once consumers have digested the fruity flavors they hoarded before, is it because users can spend more on buying national standards?

Rising prices are very sensitive to product strength and the support of the sales market, which means that a group of enterprises will be reshuffled at this stage, and the remaining enterprises will have more opportunities to gain a long-term market foundation. It can only be said that shuffling means the arrival of opportunities, which means that the strong will remain strong, from product aggregation to market aggregation and development. Just like a district, if there are fewer stores in operation, does it mean that many businesses will gather in a certain store? Does it mean more market share and opportunities?

At the same time, it is estimated that there will be some withdrawals during this period, which will also be a vacant opportunity.

3. Is it necessary to seek diversified development and make convenience store possible?

On the premise of maintaining profits, sales volume becomes the key. The question is how to promote sales volume? It will also become a matter for many distribution retailers to start thinking about.

Some distribution retailers are seeking a breakthrough in diversified development, which can increase sales of some new categories to fill the market gap. Such as purchasing series of products that promote sales under national standards. As the sales of national standards are hindered, it is expected that in the future, the market assistance, or the retail diversification method modeled after cigarettes, may also be liberalized.

Perhaps for the sake of production, many distribution stores are mainly thinking about how to operate multiple retail stores. The current issue is whether electronic cigarette stores can operate in multiple categories, like cigarette stores, such as alcohol, department stores, technology betel nuts, and other daily necessities and new consumer categories. Instead of relying solely on electronic cigarettes, these changes can solve the survival problem.

4. Product upgrades.

A product that has no sales volume must not be a good product.

Currently, international homogenization is also relatively frequent, and the taste is mostly homogenized tobacco flavor. In the future, the improvement of taste and the possibility of using or modifying 101 additives may occur.

Rising prices are more about product strength, which may force the acceleration of continuous product upgrading, and also more about the caring strength of brand enterprises.

In the new era of electronic cigarette consumption tax, there is no retreat. Only by moving forward can we defend the cause we have worked together for 20 years. For electronic cigarettes in the new era, we can only seriously seek a sustainable way to make our stores survive with a new perspective!

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