The global E-Cigarette market reached a value of US$ 20.4 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 30 Billion by 2027, exhibiting at a CAGR of 4.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
E-cigarettes are battery-powered devices that are considered less toxic than traditional cigarettes. Also known as e-cigs, e-vaping devices, vape pens and electronic cigarettes, these cigarettes consist of three main components, namely, a heating coil, battery and an e-liquid cartridge. These components help in delivering dosages of vaporized nicotine or flavored solutions to the users. E-cigarettes are gaining popularity, especially among young adults and adolescents, due to the rising awareness about the harmful effects of traditional tobacco-based cigarettes. However, researchers are still assessing the impact of e-cigarettes on the human body, which is not yet known.
Market Drivers:
The willingness of consumers to quit smoking tobacco products and their perception of e-cigarettes as a safer alternative to traditional cigarettes have led to the increased demand for these devices across the globe. In line with this, the manufacturers are introducing new-generation e-cigarettes which offer different strengths of nicotine and allow the users to refill the cartridge. Moreover, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors. For instance, Japan Tobacco International (JTI) acquired the UK-based e-cigarette brand E-Lites to develop new products and to commercialize its vaporizers worldwide. These players are also introducing an extensive range of flavors, such as tobacco, fruits and botanicals, in response to the evolving consumer preferences. Further, they are developing the designs of and technology used in e-cigarettes to improve their functioning. Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global e-cigarette market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product, flavor, mode of operation and distribution channel. Breakup by Product:
Next-generation e-cigarettes currently represent the most popular product type in the market as they provide significant technology upgrades and extended battery life. Breakup by Flavor:
- Tobacco
- Botanical
- Fruit
- Sweet
- Beverage
- Others
Amongst these, tobacco is the most preferred flavor among consumers since it offers a similar taste as that of conventional cigarettes. Breakup by Mode of Operation:
- Automatic E-Cigarette
- Manual E-Cigarette
At present, automatic e-cigarettes dominate the market since these cigarettes have emerged as a user-friendly option for smokers and gives them the feel of an actual cigarette. Breakup by Distribution Channel:
- Specialist E-Cig Shops
- Online
- Supermarkets and Hypermarkets
- Tobacconist
- Others
Presently, e-cigarettes are majorly distributed through specialty e-cigarette shops as the majority of customers are individuals who have quit smoking. The staff of these shops plays a central role in providing customers with product information and many provide smoking cessation advice. Breakup by Region:
- Asia Pacific
- Europe
- North America
- Middle East and Africa
- Latin America
Region-wise, North America enjoys the leading position in the market, accounting for majority of the total global market.
