E-cigarette Market in the UK Recorded 12.20% Y-O-Y Growth Rate in 2021, Increasing Number of People trying to Quit Smoking is a Major Trend Fueling the Market Growth - Technavio

The E-Cigarette market size in the UK is expected to grow by USD 1.20 billion, progressing at a CAGR of 13% as per the latest market report by Technavio. The increasing number of people trying to quit smoking is a major e-cigarette market trend in the UK that is expected to have a positive impact during the coming years. Consumers trying to quit smoking prefer e-cigarettes over normal cigarettes, which is the major factor driving the market. Most consumers opt for e-cigarettes to quit smoking. The number of adults smoking in the UK decreased over the last five years and is expected to drop further during the forecast period. On the other hand, the number of consumers using e-cigarettes is increasing in the UK. In December 2017, an agency called Public Health England launched a smoking cessation campaign, which included face-to-face help, stop smoking aids, an app, social media, and SMS support. The campaign also featured a website that highlighted e-cigarettes as a possible option to help people quit smoking.

E-cigarette Market In the UK: Market Dynamics

Drivers -The safety of e-cigarettes compared with other tobacco products, product launches & high availability of e-cigarettes across different distribution formats are the major factors propelling the market growth.

Challenges - The factors such as the presence of substitute products, health issues due to e-cigarettes & stringent regulations will hamper the market growth.

E-cigarette Market in the UK: Segmentation Analysis

The e-cigarette market in the UK research report extensively covers the e-cigarette market segmented in the UK by product (modular e-cigarettes, rechargeable e-cigarettes, and disposable e-cigarettes) and distribution channel (offline and online).

Revenue Generating Segment - The e-cigarette market share growth in the UK by the modular e-cigarettes segment will be significant for revenue generation. These e-cigarettes provide an enhanced vaping experience as they have many options for customization. These allow controlling the amount of vapor, variable voltage, battery strength, and e-liquid juice. The demand for modular e-cigarettes is currently high due to their wide penetration in different markets and is expected to increase during the forecast period with the introduction of new products. The cost-effectiveness of these e-cigarettes is one of the major factors that will contribute to the growth of the segment during the forecast period.