Look forward to the future and actively innovate the products

Look forward to the future and actively innovate the products

Entering the 21st century, as people's living standards have improved, their health awareness has also improved, and more and more people have realized that "smoking is harmful to health", so a variety of smoking cessation products emerge in endlessly, with advertisements flying all over the world, and the quality is different. There are many fake and shoddy products, and the money in smokers' wallets is harvested under the banner of smoking cessation. Smokers hate this. Under this background, an electronic atomization product that is different from cigarettes came out, that is electronic cigarettes.

As for e-cigarettes, the design concept of e-cigarettes existed in the United States as early as the last century. However, it was not until 2003 that Chinese pharmacist Han Li officially invented e-cigarettes and started the global commercialization of e-cigarettes. Since then, e-cigarettes have become popular. In the past two or three years, with the emergence of cartridge change small cigarettes and the further maturity of technology, electronic cigarettes have been rapidly popularized and the growth rate is extremely surprising.

Generally speaking, there are five main factors that determine the market of an industry:

1. Policy issues;

2. The base number of smokers;

3. Product quality;

4. Product cost performance;

5. After-sales service.

Among them, policy is the most important and fundamental factor that determines the market, followed by the number of smokers, which is the size of the market we often say. In addition, the high quality, cost-effective and natural sales of a product are the core competitiveness of a product, while after-sales service directly determines the consumer's preference for a brand.

      In terms of types, the domestic tobacco market can be divided into three categories: first, traditional cigarettes; 2、 Heating cigarettes; 3、 Electronic Cigarette. These three will be the main body of the tobacco market in the future. From the perspective of harm reduction, it seems that the replacement of cigarettes by new tobacco is doomed and a historical choice, but it will take a long time to transition. At the same time, it is worth noting that is it electronic cigarettes instead of cigarettes, or heating does not burn? Or is it the field of health atomization?

At present, health atomization is only a concept, not mature, and it is a project that can only be played by pharmaceutical enterprises and large pharmaceutical enterprises. Enterprises such as e-cigarettes can not set foot in it for the time being. On a large scale, it seems that the top management is more inclined to heat without burning, but there is room for electronic atomization, and there is no one-size-fits-all regulation. So there is still a chance for everything. As long as electronic cigarettes can earn foreign exchange overseas, they may not be able to compete with heating without burning in the future.

To sum up, although e-cigarettes have been accompanied by great disputes along the way, such as serious homogenization, fleeing goods, price war, exaggerated publicity and other problems, more brands have kept their original entrepreneurial intentions, adhered to industry principles, shouldered social responsibilities, and always maintained the high quality of products, and have blossomed at home and abroad, creating no small achievements, which has made the industry develop steadily, It has not disappeared in historical occasions like the previous "smoke".

In a word, the future of e-cigarettes can be expected. As long as you are engaged in the electronic cigarette industry and do a good job in products, services and everything you should do, then the future will be bright.