Why has the UK become a green field for e-cigarettes?
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Compared to the increasingly strict smoking control policies of the United States, the policies of the UK are much more lenient In 2018, the UK began allowing the sale of e-cigarettes in hospitals and providing E-Cigarette lounges for patients to encourage smokers to switch from traditional tobacco to e-cigarettes and eventually quit smoking. According to the latest Public Health Report (PHE) released in England, at least 1.3 million people have completely quit smoking due to the ongoing support of UK authorities for reducing tobacco hazards through e-cigarettes. In the UK, e-cigarettes exist as drugs, which is destined to lead to a completely different path from other countries from the beginning. However, such a clear understanding is not only due to the perspective of the authorities, but also due to the complex social system and policy positioning behind it. (The figure shows the level of strict control over e-cigarettes in various regions around the world, with green indicating relative relaxation, and red indicating opposite)
01. One of the Three Prides of the British People: NHS
In the hearts of the British people, there are three things that make their country most proud: Shakespeare, the countryside, and the healthcare system. As a globally recognized leader in the healthcare industry, the National Health Service (NHS), the universal free healthcare service system created by it, is praised by countries around the world for its "low health costs and good health performance". The Royal College of Physicians in the UK clearly advises doctors to promote e-cigarettes as widely as possible to those who want to quit smoking. The suggestion from the UK public health department is that the risk of smoking e-cigarettes is only a small part of the smoking risk. According to the BBC, in the Birmingham area of northern England, the two largest medical institutions not only sell e-cigarettes but also establish e-cigarette smoking zones, which they refer to as "public health necessities". It is understood that these two hospitals are Sandwell General Hospital in West Bromwich and Birmingham City Hospital, and their e-cigarette stores are operated by Ecigwizard, selling products such as Jubby Bubbly and Wizard's Leaf. At the same time, there are also excellent Chinese products such as Randm and Legend Pro 7000 Puff. 
In order to promote the popularization of e-cigarettes, two hospitals have also established e-cigarette smoking areas and emphasized that smoking traditional cigarettes in the smoking areas will face a fine of £ 50. Key point: Smoking traditional tobacco will result in fines! Therefore, it is not surprising that places like the UK accept e-cigarettes. Using certain methods (such as nicotine patches and e-cigarettes) to help people stay away from cigarettes is meaningful for the people. And as a drug, the production and sales of e-cigarettes in the UK must comply with super detailed regulatory regulations. Unlike in the United States, the UK has strict regulations on e-cigarette advertising, and all television, online, and radio marketing is prohibited. The only promotional images for e-cigarette campaigns are usually men with beards, which look boring. From this point of view, it seems understandable that the reason for the ban on fruit and mint flavored e-cigarettes in the United States is that too flashy things are indeed more attractive, even for those who have never smoked, which goes against the original intention of promoting e-cigarettes. 02. Maintain a Clear Cognition: Scientific Research
More than 30 countries around the world have completely banned e-cigarettes, and some will inevitably ask why these countries cannot learn from the UK? The national conditions of different countries do indeed affect policy changes, but it is not overnight for the public's perception and the perception of the ruling class to change. In the UK, many institutions and researchers have been engaged in long-term research on cigarettes, specializing in the harm of second-hand e-cigarettes to the human body, as well as the impact of different flavors of e-cigarettes on the human body
Researchers are very clear about the role and harm of e-cigarettes, and have even advanced in many research areas, such as the impact of different flavors and the impact of second-hand e-cigarettes. In contrast, most countries and regions are still in the stage of "discussing the color change of e-cigarettes".
A BBC documentary titled "Electronic Cigarettes - Miracle or Threat" records a group of experiments conducted by relevant institutions. Researchers found a group of heavy smokers and divided them into three groups, each given different smoking cessation methods, namely traditional smoking cessation methods, Electronic Cigarette cessation methods, and nicotine patches.
One month later, the experimental results showed that the group that used traditional smoking cessation methods had the lowest success rate. Most of them did not successfully quit smoking, but instead returned to the path of traditional tobacco.
In other countries or regions, most people are busy engaging in meaningless debates instead of settling down to practice. Many things require professional research to determine the right and wrong.
The UK health authorities also agree that e-cigarettes are not without risks. According to data from the UK Drug Administration, from May 2016 to September 2019, the agency received dozens of adverse reaction reports related to e-cigarettes.
In addition, British media has exposed that some retailers sell e-cigarettes to minors without checking their documents, which has also raised social concerns.
But these things did not stop the Communist authorities from adhering to the stance of quitting e-cigarettes. In fact, as early as the 2017 "Tobacco Control Plan" policy document of the UK Department of Health, it was indicated that after the UK withdrew from the EU, the government may actually intend to relax the provisions of e-cigarette regulations.
Dr. John Britton, director of the UK Tobacco and Alcohol Research Center at the University of Nottingham, once said, "The response in the United States is completely crazy. The reality of smoking is that if you tell people to stop smoking e-cigarettes, they will return to the tobacco industry, and tobacco will kill people
03. Clear direction and positioning: withdrawal According to statistics from the UK Health Organization, e-cigarettes can increase the success rate of quitting smoking by approximately 50% and reduce at least 95% of health risks compared to cigarettes. The UK government and medical community's support for e-cigarettes is mainly due to an independent review report by the UK Department of Health's implementing agency, the Public Health Agency of England (PHE), in 2015. The review results suggest that for the physical health of users, e-cigarettes are 95% safer than general tobacco and have helped tens of thousands of smokers quit smoking. This data has since been widely promoted by the UK government and health institutions such as the National Health Service (NHS), becoming a powerful tool for promoting e-cigarettes as an alternative to regular tobacco. Subsequently, the UK government requested the Public Health Authority of England to update the safety review of e-cigarettes annually by 2022 and publish the review report in February each year. So far, the annual reports still "support" the efficacy of e-cigarettes as a smoking cessation medication. According to the UK government's plan, it aims to completely eliminate the population smoking traditional cigarettes by 2030. It can be said that the electronic cigarette industry has fully entered the fast lane in the UK. Apart from medical research proving the safety of e-cigarettes, there have been no serious cases related to e-cigarettes in the UK in real life. Unlike the rampant use of e-cigarettes among young people in the United States, the popularity of e-cigarettes among non smoking young people in the UK has not skyrocketed. A survey of adult smokers in the UK also shows that the vast majority of people use e-cigarettes to quit traditional tobacco. These all indicate that in the UK, e-cigarettes still maintain their original intention and positioning as tools to help adults quit combustible cigarettes. This has also become an important reason why the British authorities have been supporting e-cigarettes. 
The United States prohibits the sale of non tobacco flavored e-cigarette products to control the trend of teenagers smoking e-cigarettes. But Martin Dockrell, the head of the UK PHE tobacco control program, said that banning the addition of fragrance to e-cigarettes could lead e-cigarette users to smoke back into regular cigarettes. With the same original intention, the United States and the United Kingdom have adopted completely opposite measures, and the logic behind this is intriguing. One is a simple one size fits all approach, and the other is a systematic management approach that relies on leverage. Obviously, the UK approach is more worth learning from, but the welfare system and management regulations are difficult to replicate. The differences in national conditions have led to today's situation, where the UK has become a "paradise" for e-cigarettes. However, from a different perspective, the UK is actually preparing for the "end of the road" for e-cigarettes, truly allowing the entire population to quit. 04. Extended Reading As for the UK market, starting from May 20, 2017, the UK requires that the volume of a single e-cigarette tube should not exceed 2 milliliters; The maximum capacity for refilling tobacco oil shall not exceed 10 milliliters; The nicotine concentration of tobacco oil shall not exceed 20 milligrams per milliliter; Nicotine containing products and their packaging must be able to prevent children from opening and cannot be restored to their original state after opening; Prohibit the addition of certain ingredients, including pigments, caffeine, and taurine, to electronic cigarette oil; Add new labels and warning content to the packaging; Whether electronic cigarette tubes or tobacco oil, all electronic cigarette products must be notified to the Drug Administration before being launched for sale in the UK. Now that you have learned about the news about why the UK has become a green field for e-cigarettes, please rest assured to purchase our various disposable e-cigarettes! We have disposable products from world-renowned brands, among which we strongly recommend our well-known brands: Randm, Legend Pro 7000 Puff, as well as some good brands such as Elf Bar, GeekBar, Elux Legend, Randm, and Hype's latest Flerbar disposable Vapes!
